Meet the Smarter
Britain team
Our team is driven by a shared passion for entrepreneurship and adventure, blending professional excellence with the resilience to tackle the toughest challenges. Together, we empower the next generation of entrepreneurs to achieve their dreams.
Kevin Gaskell
"Make calculated risks and reap the rewards"
CEO
Kevin Gaskell is a globally recognized business leader, entrepreneur, and adventurer. Appointed CEO of Porsche GB at just 32, Kevin orchestrated a remarkable turnaround, transforming the company from near failure to market leader. Later, as Managing Director of BMW GB, he spearheaded four consecutive years of record growth, earning recognition as one of the UK’s top 40 leaders.
With a career spanning multiple industries—including digital technology, data, brand marketing, market research, construction, and manufacturing—Kevin has founded and led award-winning companies. His entrepreneurial journey reflects a deep commitment to innovation, excellence, and growth. Beyond the boardroom, Kevin has achieved extraordinary feats. From playing international sports to climbing the world’s highest mountains and walking to both the North and South Poles, his adventures have raised funds for cancer treatment facilities. In 2020, Kevin was part of the record-setting team that rowed across the Atlantic Ocean in record time.
He is also the author of two bestselling books, "Inspired Leadership" and "Catching Giants", sharing insights into leadership and achieving success. We also included some of Kevin Gaskell's book content in our resource library to provide entrepreneurs with valuable insights and practical guidance. His expertise in leadership, innovation, and business growth aligns perfectly with our mission to simplify the entrepreneurial journey. By integrating key lessons from his books, we’re giving our community direct access to strategies and experiences from a proven business leader, helping them navigate challenges and build successful ventures.
Matt Gaskell
COO
Matt Gaskell is a seasoned expedition medic, motivational speaker, and advocate for personal development and team performance. After earning a degree in Biology and Ecology at the University of Bath, Matt trained as a doctor in the NHS, where he qualified as an Expedition Medic.
His passion lies in helping individuals and teams overcome challenges, a theme he explores in his motivational talks. Sharing lessons learned from extreme environments, Matt inspires audiences to build high-performing teams capable of tackling any obstacle.
An adventurer at heart, Matt has climbed the highest mountains on four continents, walked to the North and South Poles, and was a member of the Atlantic Ocean rowing team that set a new world record. Qualified as a dive leader, fitness coach, and mountain leader, Matt was also honored to carry the Olympic torch in 2012 for his charitable fundraising efforts.
Adventurous Leadership
A Father-Son-Duo
As well as being highly experienced and successful entrepreneurs, the leaders of Smarter Britain are unusual in two respects – firstly they are a father and son team and secondly, they have a shared passion for extreme adventures.
Kevin has been climbing mountains since he was a boy but their first adventure together was a camping hike across the Brecon Beacons when Matt I was about 12. Then followed a canoe trip across Scotland when Matt was 15 before their first international adventure together which was a walk to the South Pole. Since then, they have walked together to the North Pole, climbed some of the world’s highest mountains together and individually, and set a new world record for the fastest row across the Atlantic Ocean. They are two guys who take challenges very seriously and don’t give up easily!
