Welcome to Smarter Britain
Why join Smarter Britain?
Smarter Britain is your partner in entrepreneurship, designed to inspire the next generation of British innovators and support them in building thriving businesses. We simplify the entrepreneurial journey by providing a one-stop solution for advice, mentoring, and funding in a way that’s accessible to everyone.
With no jargon, no assumed knowledge, and no barriers, Smarter Britain connects aspiring entrepreneurs with expert mentors, valuable resources, and prospective investors. Our mission? To empower 1,000 new businesses within 1,000 days of launch, fueling the UK economy with innovation and growth.
Expert advice
Access tailored guidance from a network of proven mentors. Get the support you need to launch and grow your business.
Event access
Join a thriving community of business owners and entrepreneurs in your area and sector. Share insights, gain inspiration, and build meaningful connections.
Community access
Join a thriving community of business owners and entrepreneurs in your area and sector. Share insights, gain inspiration, and build meaningful connections.
A personalised dashboard
Keep track of your entrepreneurial progress with a user-friendly interface. Manage advice, support, coaching, and financial opportunities in one place.
The one-stop shop for advice, support, coaching, and finance.
The UK Business Community
Entrepreneurs are critical to the positive economic development of the UK economy.
Over 80% of all employees in the UK, nearly 30 million people, are employed in small or medium-sized companies (SME’s). Each of these companies was started by an entrepreneur who wished to build their own business. Despite a challenging market and a global pandemic, over 1 million new businesses were started in 2020/2021 and over 800,000 in 2022/2023. This represents the highest rate of growth on record.
For the UK economy to grow, new entrepreneurs need to be encouraged and supported to follow their ambitions.
This is the reason that we have created Smarter Britain. Our objective is to inspire the next generation of British entrepreneurs and support them in developing new businesses. We are a one-stop solution for access to advice, mentoring, and funding in a structured and simple form makes starting a business simple – no jargon, no assumed knowledge, no barriers.

Entrepreneurs are key to building the UK economy
2020 – 2021 saw 810,316 business incorporations, a 21% YoY increase
This increase is the highest rate of growth on record
The UK business community comprises of 7 million S+SME Companies and 28 million employees

Lindy Scott - Amber
Lindy Scott is a proud mother and the CEO founder of Amber. After studying Fine Art at University, she developed a passion for business. She channeled her creativity into supporting companies to develop innovative business strategies and improved internal communication.
Building trust in our brand was crucial. Health and safety communication is vital across all sectors and companies can be hesitant to try new approaches when human lives are at stake. We are 5 years in and have a solid roadmap and ambitious plans to improve our user experience and develop new features to serve safety professionals worldwide.